Home design has always been a reflection of personal style and cultural influence, but in 2025, it’s increasingly being shaped by creators on social media.
From DIY decorators to professional interior designers, a growing number of influencers are turning platforms like Instagram and TikTok into hubs for design inspiration.
Many of these creators have grown their influence by leveraging visibility strategies such as boosting their Instagram likes, which helps their posts trend and reach larger audiences.
Social Media: The New Design Showroom
Gone are the days when homeowners relied solely on glossy magazines or television shows for design ideas.
Today, a scroll through Instagram reveals everything from minimalist Scandinavian decor to eclectic boho spaces. Influencers not only showcase finished rooms but also take followers on a journey through renovations, material choices, and budget-friendly hacks.
Instagram, in particular, has become the digital equivalent of a design showroom. Its visual nature, coupled with tools like Reels, Stories, and Guides, makes it ideal for creators to demonstrate style evolution, organize lookbooks, and share home improvement tutorials.
Why Instagram Likes Still Matter
Despite algorithm changes and evolving metrics, Instagram likes remain a critical signal for visibility and engagement.
More likes often mean greater reach, which translates into higher brand collaborations, affiliate sales, and follower growth for creators. Aspiring design influencers who increase their likes-organically or through promotional strategies-gain more traction and credibility in a competitive space.
This is especially important in the home design niche, where aesthetics drive engagement and brands are eager to partner with creators who can influence purchasing decisions.
Top Home Design Creators to Follow in 2025
Here’s a curated list of top-tier and emerging home design creators who are defining trends, educating followers, and offering daily inspiration:
- @simplylivinghome – Known for transforming modest homes into luxurious spaces using thrifted decor and DIY upgrades.
- @arch_essentials – A design architect sharing futuristic home layouts, smart lighting hacks, and minimalist room makeovers.
- @cozycornerstudio – A master of warm, layered textures and hygge-inspired interiors with a focus on emotional wellness.
- @sustainahome – A sustainability-focused creator offering tutorials on repurposing old furniture and zero-waste home practices.
- @neonurbanliving – Bright, bold, and unapologetically maximalist, this account celebrates color and urban creativity.
Each of these creators has built a loyal following by sharing high-quality content and consistently engaging with their audience.
Their use of Reels, step-by-step posts, and seasonal decor updates keeps followers inspired and connected.
What Makes a Creator Stand Out in 2025?
The best home design influencers share more than just pretty pictures. They offer:
- Educational value: Teaching design principles, space planning, or how to match color palettes.
- Authenticity: Being transparent about renovation budgets, project failures, and behind-the-scenes content.
- Interactive content: Polls, Q&A sessions, and design challenges that foster a sense of community.
- Consistency: Posting regularly with a clear aesthetic and purpose.
These elements, when paired with strategies to boost Instagram likes, can accelerate growth and attract media attention or brand deals.
Trends to Watch in Home Design Content
In 2025, several content trends are defining the way creators present their home design ideas:
Before-and-after transformations with short storytelling captions
Mood board reels that showcase seasonal styling inspiration
Voiceover tutorials on Reels and TikToks explaining DIY processes
Interactive stories allowing followers to vote on design decisions
Virtual design tools integrating AR for immersive experiences
These formats are not only engaging but also align with the algorithmic preferences of major platforms.
Conclusion: The Influence of the Everyday Designer
In a world increasingly driven by visual content, home design creators are redefining the way we shape our living spaces.
Through strategic content creation and engagement techniques-such as increasing their Instagram likes-they are capturing the imagination of homeowners, renters, and design enthusiasts across the globe.
Whether you’re looking to redecorate a room or simply need daily design inspiration, following these influencers in 2025 guarantees your feed is filled with innovation, style, and actionable ideas.
